Message from CEO

Message from CEO

Climate change is a topic that deeply concerns me because it is coming faster than we think and potentially the most devastating and hardest problem that we have faced during our existence. Although the impacts of global warming such as decreased harvest, increased floods, droughts, extreme weather events, desertification and the displacement of hundreds of millions of peoples are happening, it is slowly occurring year-by-year giving us false sense of comfort.
We cannot stop climate change without initiating afforestation, reforestation and stopping deforestation. The responsibility of addressing this problem has fallen upon our shoulders and if we fail, large part of the world’s population will suffer.
We urge the government, departments, institutions, private business entities and the people of Pakistan to take this issue seriously and come forward to support us in making Clean and Green Pakistan with Shukral.

Malik Muhammad Akram Shukral
Chief Executive Officer